We think that we learn by doing. But we are also constantly looking for new ideas and inspiration. That’s why we invest a lot in books and all sorts of interesting inputs from the outside world. Our library is a constant source of research and development, and it’s available if you want to come and consult it.
“We heard about Housatonic and Alfredo’s work thanks to the classic ‘word-of-mouth’. We immediately liked his creative and direct way of communicating. We thought it would have been an innovative and different way to express, not only using words, the Best Western Italia future objectives. And this is how it was. With the support of Alfredo’s work during annual hotel company meeting, we have ‘marked out’ the way for the next years.”