PICO™ - Play Interact Collaborate Organize @AISM
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AISM – Italian Multiple Sclerosis Ass.

AISM – Italian Multiple Sclerosis Association organized the annual conference #GiovaniOltrelaSM dedicated to information and sharing. For the event, we designed two interactive walls to explain the scientific content by adopting an empathic and emotionally involving approach through various animations, totems and graphics.

You don’t only get impressed by their drawing skills, but mainly by their capacity of listening.
This is the real secret of this team: listen and understand messages and translate them into graphics.
A graphic that captures the audience attention, without leaving space to distraction.

IBM