We teamed up with storyteller and graphic recorder Esther Buchmann (Norway) on this film, using elements from classic scribing films and animation that AON could share on social platforms, at events, and in individual meetings.
“We heard about Housatonic and Alfredo’s work thanks to the classic ‘word-of-mouth’. We immediately liked his creative and direct way of communicating. We thought it would have been an innovative and different way to express, not only using words, the Best Western Italia future objectives. And this is how it was. With the support of Alfredo’s work during annual hotel company meeting, we have ‘marked out’ the way for the next years.”