Apoteca Natura - Campagna Movimento e Peso 2017


Apoteca Natura asked for our help in order to create a video to be used on pharmacies’ screens, promoting a campaign on healthy lifestyle and weight loss.

“Together with Alfredo and his team, we are always in search for a balance between form and content. We start creating our communication idea, Housatonic gives us ideas for a format and a design whom stimulate the contents collection and elaboration, whom stimulate other forms, whom stimulate other contents…and so on, through a virtuous spiral…we feel both scientists and poets…and together we can produce any communication tool: books, videos, posters. So beautiful and in such a short time that when we are done we right after want to do more.”