We worked together with Business School Lausanne to develop a tailored communication plan together. We produced a series of enrollment posters displayed on Lausanne’s metro and on social media; realized a video story to communicate BSL ideals; designed school’s merchandising and, finally, decorated their space, documenting the process through a backstage video.
“Together with Alfredo and his team, we are always in search for a balance between form and content. We start creating our communication idea, Housatonic gives us ideas for a format and a design whom stimulate the contents collection and elaboration, whom stimulate other forms, whom stimulate other contents…and so on, through a virtuous spiral…we feel both scientists and poets…and together we can produce any communication tool: books, videos, posters. So beautiful and in such a short time that when we are done we right after want to do more.”