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Google hosted an exclusive event in Dubai, YouTube Create, to gather the 20-30 most influential creative advertising leaders. We were invited to graphic record the speakers and to illustrate a big wall in the middle of the space in 6 hours on canvas. After we have designed the invitation card, environment branding and graphic recording, we have created a souvenir which was sent to all participants.

 

 

“Housatonic has revealed to us the power of graphic facilitation during leadership workshops, so we have used it on many occasions as a supplement to traditional media. Furthermore, the graphic facilitation has redoubled its effect also after our workshops, because we have used scribes as effective material of internal communication, they have been spread throughout the organization to tell experiences, key-messages and decisions made. Graphic Facilitation is a new, fresh, easy and efficient tool: I say thank you to Alfredo and his team for having believed in it, for letting us know it and having been the real pioneers in Italy!”
(Coca-Cola)