The future of tourist distribution

Context
Uvet Travel System is the Uvet Group’s network with travel agencies. We started collaborating with them on many levels. First, to redesign their 2019/2020 Public Service Charter and Company Profile, second to support them on the occasion of two important events: Rimini’s TTG, the international fair of B2B tourism, and Milan’s BizTravel Forum, the main event gathering the Italian Business Travel Community.

Process
We facilitated an internal meeting in order to get familiar with Uvet’s specific lexicon. Further brainstorming led to the definition of an accessible yet delicate illustrative style, easily adaptable to the ever-changing needs and metaphors chosen by the team.

Solution
We designed and illustrated the 2019/2020 Public Service Charter and Company Profile, printed on paper sourced sustainably. For Rimini’s TTG we designed the set up for Uvet’s booth and realized illustrated portraits of the participants in real time. For BizTravel Forum we designed three backdrops, five totems, a visual for a reusable bottle and adapted the illustrations on a series of gadgets (tote bag, Sprout™ pencil, block notes, documents’ folder, a bike’s saddle cover and a desk planner). Furthermore, we realized a Knowledge Wall in real time, which was then cut into pieces. Each of them has been sent, inside a packaging designed ad hoc and with a mini printed version of the Knowledge Wall, to participants as a souvenir of the event.