Communication for the YouTube Create event

Context
YouTube EMEA, based in Dubai, wanted to create an event to invite major communication agencies of the region to explain the benefits of collaborating with the online video channel. The event was attended by well-known international YouTube personalities who told their stories and explained the benefits of the platform.

Process
We worked with the YouTube team to develop an approach that accompanied guests throughout their entire journey: from the invitation through attendance to the design of a souvenir for participants. The challenge has been to develop an adequate and innovative visual and methodological language.

Solution
We started with an illustration that represented the value of working with YouTube platform and then incorporated it in the invitation, in dressing the venue, and in the Knowledge Wall we built to highlight the most successful YouTube videos. Individual speeches were then scribed on this wall. Finally, we realized a leaflet composed of a series of postcards with all the visualizations realized during the event, to be given to participants as a souvenir.