Identity for a research center

Context
Learn More is an independent research center based in Milan, Italy, working to improve learning systems’ quality, reach and agility. They contacted us to create a brand identity to convey this important mission while, at the same time, emphasize the crucial role that people have within this system.

Process
We worked on a simple brand identity with a few bold elements: orange as the main color and clean geometric shapes, recalling the system’s idea that is at the basis of Learn More’s way of thinking. The main inspiration has been Italian graphic design from the 60s and 70s.

Solution
Apart from the usual adaptations of the identity, such as business cards, letterhead and PowerPoint template, we also designed the center’s new website as a whole, together with illustrations and collages that complete its pages.