Co-designing a respectful present

Context
November 25 is the International Day for the Elimination of Violence against Women, a topic that the Municipality of Reggio Emilia (Italy) addresses every year with a dedicated communication and prevention campaign. Our collaboration mainly focused on the Istanbul Convention with the objective of making it understandable for high school students first, and then for a broader audience.

Process
We organized a workshop with educators and representatives of various associations supporting women who are victims of violence. Starting from the Convention, the treaty that regulates actions to prevent and fight male violence against women, we have identified, together, the key contents to be communicated and listed possible ways to do so. We then contacted several local associations that work with vulnerable people to draw the contents previously identified, reflecting on their meaning and interpreting them.

Solution
A video animation and a poster with the drawings we made together with STRADE, a new socio-occupational entity dedicated to adults with disabilities in the Reggio Emilia district, starting from the contents discussed with the Non da Sola Association. A straightforward and concise account of what can, and must, be done to fight male violence against women, with a special focus to the new generations. The video was broadcasted by the Reggio Emilia institutions on its channels and will be shown to schools, too.