Video interviews to the Net’s main characters

Context
Emilia Romagna Rete Alta Tecnologia (High Technology Network) aggregates industrial research laboratories and innovation centers, to provide skills, tools and resources to companies. ASTER, being the project coordinator, needed to explain how the Network also works as an incubator for ideas and solutions.

Process
We have chosen 5 start-up companies which have already used the services of the Network to tell their experience in a video interview which we led on some key points: introduce the interviewee and his SME, explain what innovation means to him, describe the collaboration with Aster and the meeting with the Network, show the results and the impact on the business, share the value of the experience with other SMEs.

Solution
Five video interviews that explain what the Network is. Footage, animated illustrations and the stories of real people all enrich the contents and highlight the positive impact of the Network. The videos, shared via DEM (Direct Email Marketing), have the aim of expanding the involvement of other SMEs in the area.