Visualizing the essence

Context
CGN Servizi is a benefit corporation based in Pordenone that provides software for accountants and employment consultants. Always focused on corporate welfare and sustainability topics, the company is deeply committed to generating a positive impact on the environment and people.

Process
The company’s desire was to give a gift to its employees by enriching an area they use daily: the cafeteria, located inside a circular building surrounded by a lush Zen garden.

Solution
The DMAV Collective, of which Housatonic is part, designed a series of artist illustrations for CGN inspired by the company’s values, expressed through nine haikus created by the employees. The illustrations were then printed in fine art inkjet format and displayed inside the cafeteria. Additionally, we characterized the exterior of the building by creating a mural on the circular roof that features CGN’s mantra, “ionoi”. Both works emphasize the relationship between the individual and the community, a theme dear to the company.