A customizable training journal for runners

Context
Ready Planner is a training journal for runners designed by people who love running.
It is a tool for tracking progress and planning a program based on personal goals. Readers can choose three different versions of the journal (3, 6, and 12 months) according to their preference.
We were asked to create the visual style and help design the layout, to make the journal easy to fill in and effective.

Process
Together with the author, we defined and designed a series of illustrations and patterns to communicate the world of running and marathons, focusing on engagement and seasonal elements.
We also tested all the different parts of the journal (calendars, tables, lists) to optimize its structure and readability.

Solution
A useful, engaging, and modular training journal, with a fresh and colorful illustrative style that follows the succession of the seasons and is well suited to a customizable and on-demand production.