A virtual experience that puts wellness at its core

CLIENT
Biogen

YEAR
2020

CLIENT
Biogen

YEAR
2020

CLIENT
Biogen

YEAR
2020

Context
Our friends at Peplo called us as soon as they had to answer Biogen’s request. The multinational corporation, specialized in neuro-scientific research and treatments, asked them to imagine and organize their annual gathering. A moment to share information and, most importantly, an occasion to revisit the values of the business, which is very focused on the well-being of its employees.

Process
While Peplo coordinated the work and created the content for the different activities, we designed and developed a series of communication materials to emphasize a sense of belonging and participation, but also of fun and engagement, for a usually in-person meeting that had to become digital due to the COVID19.
Communication supported the creation of experiential spaces for all participants: in particular, we supported the creation of the graphics of the digital Escape Room designed by Peplo.

Solution
In preparation to the event we realized the coordinated identity of the online communication: mailing, teaser images, presentation templates. We also contributed to the graphics of the Escape Room, a game that involved, in parallel, different groups of about ten people each. The goal was to win a series of tests and challenges along the game. Furthermore, everything about the event has been conveyed on our MyEvent platform, helping users to easily gather all the information in a single, digital space.

Information