Brand identity for SPARK

Context
ASTER is a consortium of the Emilia Romagna region for innovation and technological transformation, serving local companies and universities. SPARK is a co-creation initiative born to facilitate dialogue and collaboration between companies and industrial research laboratories.

Process
SPARK events mainly concerned five sectors: Agriculture, Health and Wellness Industries, Mechatronics and Motors, Cultural and Creative Industries, Building and Construction – for each one of them we developed some key words that captured their fundamental characteristics.

Solution
The resulting brand identity is composed of several materials, such as the logo of the event (simple and easily adaptable), printed collaterals, newsletter, web banners, badges and many more. We designed each SPARK event with a color code and illustrated characters to help better identify the different topics.