Communicating complex messages in a simple way

Context
Klépierre manages many malls in Italy and Europe and, thanks to the thousands of users and clients passing by every day, it has the opportunity to share information and stories in a viral way. In parallel with the launch of a WWF initiative, Klépierre asked us to realize some illustrations to spread messages related to climate change.

Process
We researched scientific data and publications in order to get the information we needed to define the required topics. Once these have been identified, we have worked on their elaboration that would transform the small daily gestures that each of us makes into an opportunity to do something concrete.

Solution
We realized a series of simple illustrations placing people and animals side by side in an imaginary collaboration to have an impact, no matter how small, on climate change. Illustrations are meant to engage the audience on an emotional level first, thanks to the delicate lines, and secondly on a practical level, suggesting a concrete action.