Corporate identity of co-working tools

Context
Moving Walls is a Swiss company known for its namesake innovative products: special whiteboards that help people give their ideas life. The two founders asked us to reinvent their brand identity and rethink together their communication strategy.

Process
We facilitated a workshop in our Bologna studio to brainstorm with the Moving Walls team about their vision for the future. We then started working on the new communication, with the idea to show the purest, most innovative and minimal side of the products. The aim was to build a strong brand identity to convey the products’ reliability and their signature Swiss quality.

Solution
A logo that combines the initials of the name, M and W, also suggesting the walls’ shape. We then designed a series of collaterals as well, from business cards to postcards, packaging and shop windows, building instructions and website.