Creating an immersive experience

Context
Every year CRIF organizes the CRIF Finance Meeting, the main event of Italian credit industry. A chance to get to know data and market trends, and share best practices as told by the key actors of the field, with a tangible focus on innovation.

Process
A day full of meetings and conferences, with the goal of encouraging people to network and share updates on the financing world. We collaborated with CRIF to create an engaging experience, completely new to participants: a room entirely dedicated to the “credit experience”, where interactive walls allowed them to learn more on useful contents and, at the same time, clearly explain services and features to clients.

Solution
An immersive experience, a room where every wall provides interactive contents activated by the touch: a timeline with videos and infographics, a wall with a real-time credit counter and another one dedicated to CRIF most interesting videos. Furthermore, during the day we added the scribing realized in real time, based on the contents gathered on the dedicated app. Finally, a wall to take pictures as memories of the event. A 360° experience that left memorable inputs and ideas thanks to the designed interaction.