Getting to Zero Coalition

Context
Getting to Zero Coalition is a project born from the partnership between the Global Maritime Forum, Friends of Ocean Action and the World Economic Forum to consolidate these organizations’ commitments to significantly reduce GHG emissions from shipping by 2030, aiming to cutting them by at least 50% by 2050.

Process
Thanks to our long-term collaboration with the Global Maritime Forum we had the opportunity to design the wordmark of the partnership and the visual identity of the related two-day workshop we supported. The event, held in February 2021 to define an action plan for the incoming months, has been designed and facilitated with The Value Web.

Solution
A coordinated visual identity starting from the wordmark and adapted on presentations and templates, especially designed to enrich the communication of the virtual event that took place. We designed the workshop and its related materials, including the final report.