Setup at FICO Eataly World

Context
FICO Eataly World, the largest agri-food park in the world, opened in November 2017 in Bologna. Our clients Forno Calzolari and Molino Grassi asked us to decorate their adjacent spaces: they both work for the production or processing of the same raw material, flour, thus sharing the same thematic area.

Process
We went to FICO with our clients to study their space, needs and objectives, and also for a technical evaluation before the set-up. We have then created a visual process to illustrate the story of Forno Calzolari and Molino Grassi, highlighting their experience in the field, and visualized their production processes in their interior spaces. From a technical point of view, we decided to use colors based on the tones of the walls, in complete harmony with the existing structure.

Solution
A warm and welcoming environment, an attractive design that captures the attention of the visitors, a hand-drawn space full of stories and imagination.