The time of kindess

Context
The project is part of the Red Cross initiative #iltempodellagentilezza (translates to: the time of kindness), aimed at raising awareness on how to take care of other people, from groceries delivery to healthcare-related transportation and much more. A virtuous cycle of solidarity and humanity in a delicate moment.

Process
We collaborated with Klépierre and Red Cross, in the early stages of 2020 lockdown, to design a simple yet effective tool to spread awareness on the initiative.

Solution
A short video animation that goes at the essence of what it means to be kind. The music, composed ad hoc by Michele Postpischl, adds a unique touch to the final product.