This is the only world we have

Context
[Y]our 2040 is a non-profit initiative that brings together different realities and of which we are happily a part of. Its main goal is to combine the skills necessary to create change actions for the future of the planet: because this is the only one we have. In 2021 the first edition took place in the spectacular setting of the Laax mountains, in Switzerland, involving about 100 participants, in one of the first events in presence in a long time.

Process
We worked on the design of the event in its entirety: from the definition of the activities to achieve the pre-established objectives, up to the creation of the visual imagery that accompanied the communication, over a period of a few months and with a varied group of collaborators. Our role was in particular to coordinate the workshop and the contents’ sharing, so that the ideas and proposals that emerged from the groups became as tangible as possible in view of a subsequent development.

Solution
After designing the logo and the communication guidelines, we created the official font of the event and worked on setting up the signage (handmade on recycled materials) and the workrooms, with a Marketplace (a space for collecting ideas and offers of help), a Knowledge Wall (summary of the 4 days of the conference), the scribing of the various plenary sessions and the animations for the videos that summarize the event.