Each project has its own path and often times the final result is very different from the first drafts.
The definition of the illustrative style is an important step and we dedicate our full attention to it, presenting different proposals: a consistent system of illustrations makes the project recognizable and enriches its contents, conveying in a simple and immediate way what might be left out by words and numbers.

We’re working with ActionAid on a new video project and, as always, we’ve started from the storyboard. The storyboard is a document that matches voiceover and illustrations, in a draft form, to define what’s going to happen in the video. It’s a crucial step for us and for our clients: it allows us to clearly state our ideas, receive and implement feedback until we everyone agrees we can start the actual realization.
The production process of a video is time-consuming, and starting from a consolidated storyboard allow us to save time: it’s a perfect example of go slow to go fast.

The appointments with the OpenZone Talks continue: in the last meeting Ferruccio Resta, rector of the Politecnico di Milano and president of CRUI (Conference of Rectors of Italian Universities), spoke about the value of human capital and how universities and young people play a key role in facing the emergency and continuing towards the restart. Here our scribing of the event!

A few days ago we took part in the first appointment of “Parole al Lavoro” (EN, “Words at work”), the new choral project of IMA Diversity: through games and reflections, we help to create a glossary by focusing on words and their possible meanings. We had already got to know IMA in action, in a short training with them on the subject of inclusion, and once again interacting together was useful, very interesting and definitely fun!
Good vision!

How do our videos get used once released?
We are supporting a collaborative session for IDH and besides scribing and facilitating parts of the workshop, a speaker used a video we recently produced to introduce the context for the main topic.
Videos and animations are a great way to share content in a quick, compelling and creative way.

So what is scribing? And what is the concrete task of a graphic facilitator? From these and other questions, our Marcello Petruzzi collected and ordered thoughts, reflections and words, transforming them into different possible answers published in this long article on the website of the non-profit cultural association CheFare.
Happy reading (italian version only) –> article What is scribing?

In recent years we have had the opportunity to collaborate with Slow Food Italia on many occasions and each of these has allowed us to get to know this association, which is also an international cultural movement, ever better.
Thus, year after year, we have developed the idea of ​​supporting their actions in a more concrete way until we decide to become Official Supporters of Slow Food Italia.
In this nice chat with Carla Coccolo, we tell this and much more: enjoy!
Interview with Slow Food Italia Official Supporters

It will not be possible to generate a transformation of the socio-economic system in the direction of a more sustainable, more resilient and fairer Europe, without a strong involvement of society as a whole starting from associations, territories, business networks, and individual citizens. The first need is to see the present, focusing on the progress that has been made, but also on the great delays and shortcomings regarding the sustainable development goals. We had the pleasure of organizing and supporting the webinar that addressed all these issues involving the CittadinanzAttiva, Confconsumatori and Movimento Consumatori associations, thanks to funding from the Ministry of Economic Development.

How to seamlessly combine the living story and the succession of voices and faces of an organization that plans its future alongside children, with the ability to interact remotely and in virtual mode? The solution is there and it has to do with emotions and motivation.
Thanks to Save the Children, who renewed our trust by allowing us to work on a beautiful new project.

Yesterday 20/01 the Meeting of the Business Governance Area of ​​BPER Banca took place which, as for the convention at the end of the year, saw the speakers alternate both on stage and from their personal office, for a fully streaming event.
For this event we took care of the overall visual identity, from the scenography to the presentations, passing through the invitations and the creation of the web platforms that hosted agenda and useful information, also moderating two virtual Q&A sessions, designed to involve the participants and encourage the interaction.