A report that tells a story

Context
Alce Nero, pioneer and benchmark of organic farming in Italy, involved us in the design of its first Sustainability Report, which collects contents and contributions from the various divisions within the company to describe the results and objectives achieved in a single document. Together with the Report, Alce Nero also needed to produce the coordinated Company Profile.

Process
To make the varied contents of the Report clearly understandable, we have studied a custom layout structure and developed a series of infographics to help the reader to understand and deepen the more complex contents. All illustrations and infographics have been created starting from the guidelines of Alce Nero, and adding a new narrative approach. We adapted the same design to the Company Profile, which uses the same layout and a mainly photographic narrative.

Solution
Two coordinated publications, with the same internal layout and cover, printed in both cases with two levels of color, black and white on dark paper: an elegant result, in line with the identity of Alce Nero but with an innovative touch. All the illustrations use a delicate and minimal color palette, displaying metaphors related to food to recount every aspect of the work that Alce Nero carries out every day.