Communicating data intelligence

Context
Strike, startup in the field of data intelligence, helps its clients to reveal hidden data potential thanks to an ad hoc algorithm, Strike Factor. Starting from this key concept, we designed the coordinated brand identity.

Process
We immediately thought about the idea of switching data on and off, revealing new links: hence the idea of the light switch in the logo. Bright colors and botanical metaphors explain the startup’s core business, giving life to a playful and colorful garden.

Solution
Starting from logo and payoff, we then adapted the brand identity to business cards, institutional presentation, letterhead, video and website. A simple, crisp and concise communication that speaks to many audiences.