Explaining the organic

Context
Alce Nero, a benchmark when it comes to organic farming, has recently initiated a series of changes aimed at updating its image. Starting from the visual identity of the new website, the transformation of this reality also included the customization of the new offices and the setup of the new single-brand stores.

Process
To convey the strong identity of Alce Nero, we have created a recognizable illustrative style starting from the raw materials and the territories in which this group is present, visualizing its products and values. The study of the illustrations took into account the fact that they would have been used both online and in physical spaces.

Solution
We have created illustrations dedicated to raw materials and the territory, so central to the work that Alce Nero has been carrying out for years. We have also studied various infographics on their values and business model, that now enrich the institutional website and the stores.