Our track in a shared space

Context
For more than forty years, Alce Nero promotes an idea of organic for everyone, bringing in the GDO and on families tables a food that is good, diverse, from local producers, and Italian territories excellence.
In 2020 all the offices were moved where the logistics were already based, a multiple floors open space that we helped characterized and began more familiar.

Process
We imagined how to take lands and territories into an office, from stairwell from a floor to another, to glass meeting rooms.
Starting from the illustrations we developed for the new website launch in summer 2020, we worked on content like Alce Nero Sioux leader’s quote or the corporate manifesto, building an abstract, but solid imaginary in which everyone could find and recognize himself.

Solution
A shared place tells a collective story, a sign explains to visitors and reminds to who usually uses those spaces why is essential the bound with our land.