Supporting a narrative on organic food

Context
Se dici Bio is an Alce Nero project born from the desire to tell the story of its organic products with new words. It was created thanks to the collaboration of partners, processors, agronomists and colleagues, documenting the harvests between 2021 and 2023. It talks about the people who work on Alce Nero products every day, safeguarding the land, its cycles and its well-being.

Process
The request was to accompany each of the 16 monographs created by Alce Nero with a more manageable summary object, which would give an idea of the content at a first glance. We therefore created 16 folding posters, which were then applied to the covers of the monographs, visually developing a synthesis of the contents. Each poster is dedicated to a specific product or to the Alce Nero philosophy.

Solution
By identifying and developing the key elements of the already existing communication and summarizing the main concepts, we have designed a series of A2 format folding posters, each intended to best describe Alce Nero to its members, collaborators and consumers. The posters were also used during the presentation of the Se dici Bio project in Milan as wall displays, printed on large rigid panels. We also took care of manually decorating a tablecloth for the event, which shows the principles and foundations of the Company.