A moment to share and illustrate

Context
Brand Festival is held every year at Jesi, with thousands of people participating to workshops, talks, presentations and panels on branding and communication. The Festival is one of a kind in Italy and engages the city in an active way, carrying on activities in every area and context.

Process
We participated to the 2019 and 2022 editions, working together with the Festival’s team to create a rich and innovative experience for participants through the graphic synthesis of some sessions and workshops, using the structures made available by the organization as supports (modular cubes and a wavy wall).

Solution
For the 2019 edition, we designed and held a workshop on visualization and its use to synthesize complex messages. Furthermore, we visualized each session and key moments of the main event on the cubes, creating a wall of information. Some visualizations have been done digitally, to be published on social media throughout the event.
For 2022 we have collected and displayed key content on a large, high-impact undulating wall, as well as realizing digital visualizations.