Rebranding and a new identity for a food format

Context
We modernized and optimized the visual identity of Sfoglia Rina, a well-known restaurant and laboratory that produces fresh pasta in Casalecchio di Reno and Bologna. At the same time we accompanied the birth of Carina, its sister-company that mainly focuses on street food.

Process
In addition to making the Sfoglia Rina logo cleaner and more legible, while maintaining its recognizability, we have created its first brand manual to manage its many adaptations. The result is a familiar visual identity, but with a new imprint, along with different applications. For Carina, we developed a visual identity that could be traced back to Sfoglia Rina, but with an “easier” accent, linked to convivial moments of consumption such as an aperitif or an evening with friends.

Solution
For Sfoglia Rina, a touch of novelty in a consolidated and codified identity. For Carina, a whole set of logo and illustration applications, from packaging to uniforms, from business cards to signs, to adaptations for social media and the website, and, finally, for the launch and inauguration of their Casalecchio di Reno location.