Welcoming in Italy choirs from all over the world

Context
Various Voices is the main LGBTQ+ choir festival, a big party with choirs and musicians from all over the world. The 2023 edition is the first one to take place in Italy, in the city of Bologna. To advertise the initiative Komos, the organizing committee, asked us to co-design the visual identity and communication materials to promote the festival online and offline.

Process
Starting from the colored lines that form the Various Voices 2023 logo, we have created a set of illustrations that highlight the festival’s locations in Bologna, highlighting the festive and social dimension of the musical event, to intrigue and encourage choirs from all over the world to participate to the first Italian edition.

Solution
A series of colorful characters that move between theaters and squares revealing their beauty, building a visible and recognizable identity; a video, in which illustrations and photos display the experience and values of the festival, with a soundtrack that clearly references the world of choirs; a website and coordinated materials for the festival’s social networks in preparation for 2023.